Facts:
Title: The future of meat – storytelling and dialogues for improved decision making
Budget: 1.7 million SEK
Funding: Formas and SLU Future Food
Project dates: 1 September 2021 – 23 August 2023
Target groups: Formal and informal decision-makers (policymakers and politicians, businesses across livestock value-chain, food producers, chefs, engaged consumers)
Deliverables:
- Podcast 9-episode mini-series
Launching in the spring of 2023 - Values-based questionnaire
Interactive quiz to engage listeners and have them reflect on their own biases. (Find the quiz here) - Community digital dialogue platform
Online forum to discuss the episodes and reflect on how points of view change. https://community.tabledebates.org/ - Summary report
Including sections targeting agri-business, policymakers & researchers
Collaborative partners: Swedish University of Agricultural Sciences (SLU), the University of Oxford, and Wageningen University and Research (WUR)
Core team
- Annsofie Wahlström, SLU Future Food (official project coordinator)
- Matthew Kessler, TABLE (co-coordinator)
- Ylva Carlqvist Warnborg, SLU Future Food (Science journalist and podcaster)
- Ulrika Åström, SLU (Lead strategic communicator)
- Hanna Weiber-Post, SLU Urban Futures and WUR (Communications)
Research support
- Tara Garnett, Oxford
- Elin Röös, SLU
- Jeroen Candel, WUR
Reference groups of communicators
- Walter Fraanje, TABLE, WUR
- Helen Breewood, TABLE, Oxford
- Jacqueline Turner, TABLE Comms director
- Pernilla Johnsson, SLU Future Food
- Karin Jonsell, SLU Future Food
- Anna Maria Wremp, SLU Future Food
- Eva-Stina Lindell, One Health, SLU
- Annika Mossing, Future Forest, SLU
Website
For more information, please visit the project website:https://tabledebates.org/meat
Contact
If you’d like to learn more about or be involved in this project, please contact matthew.kessler@slu.se