Facts:
Kiruna Lapland is a local marketing organization working to develop the hospitality industry in the destination Kiruna in Swedish Lapland. We are a member-owned economic association and function as an umbrella organization for most tourism companies and other companies in Kiruna municipality. The association aims to promote the members' financial interests by actively acting to profile and stimulate the experience industry and hospitality industry in Kiruna municipality. Kiruna Lapland aims to increase awareness of the destination, nationally and internationally, to increase the number of visitors to Kiruna.