Cecilia Mark-Herbert

Cecilia’s research has a start in her dissertation which was focused on the innovation process with empirical studies from the food sector (the development of radically new food products, so called functional foods). Her interests for food and added value, particular values related to health and corporate responsibility, remain. After her dissertation she proceeded in research in the field of corporate responsibility with marketing and ethics as theoretical starting points with a "circular bio-economy" perspective. 

Cecilia’s role as an advisor and teacher is in the subject of marketing at a bachelor, master and PhD level. Both courses and research related masters´ thesis projects where she takes the role as an advisor are positioned in management studies of sustainable business development. She also works with equal opportunities and pedagogical development.  Teacher excellence (in 2018). In her role as a "pro-inspector" for the student union she keeps updated on student perspectives and university systems.

Cecilia’s research has a start in her dissertation which was focused on the innovation process with empirical studies from the food sector (the development of radically new food products, so called functional foods). Her interests for food and added value, particular values related to health and CR, remain. After her dissertation she proceeded in research in the field of corporate responsibility with marketing and ethics as theoretical starting points applied in food and fiber production.

A research project that focused on Wooden Multistorey Construction for residential needs ran between 2020- 2023. It was a collaboration project with Helsinki University and LUKE. The focus of the project was transistions in residential house construction for sustainable development.

• Ongoing research projects concern sustainable development in food retail. This multi-perspective project is led by Malin Jonell at KVA, SU (2022-2025).
• In 2023 an agroforestry project, led by Anders Roos, was started in Kenya. The project concerns the local perspectives on the use of Tamarindus Indica and it is carried out with local partners in Kenya (AFF and KEFRI).  
• A trans-disciplinary project dealing with condidtions for fish farming in the north of Sweden (Norrland) was made possible thanks to funding from the Kamprad foundation. Hanna Carlberg and Anders Kiessling are in charge of the project that runs 2023- 2027 and we are looking at the business adminstration aspects of this development. 

https://www.slu.se/globalassets/ew/ew-centrala/forskn/popvet-dok/faktaskog/faktaskog23/faktaskog_04_2023_web.pdfThe PRME-certification (Principles for Responsible Management Education) of SLU is based on the sustainable development efforts made in MBA-programs (business administration) + elective courses that supports sustainable development.

More about SLUs PRME-certifification (2017)  https://www.slu.se/institutioner/ekonomi/om-oss1/prme/

More about PRME:  http://www.unprme.org/

POD (in Swedish) Perspektiv på stadsnära odling (augusti, 2019) 

Uppsala Health Summit “Ending Childhood Obesity. Actions through Health and Food Equity” (11-12 October, 2016) The Need for Food Industry Actions and Innovations, Landberg, R. & Mark-Herbert, C., (32-37).

Sadovska, V., Mark-Herbert, C., Ferguson, R. & Ekelund Axelson L. 2019. Marknadsföra MER(-)värden. LTV-faculty fact sheet (in Swedish), 2019:9 

Franzini F., Hurmenkoski E., Häyrinen L., Jussila, J., Lähtinen, K., Mark-Hebert C., Nagy E., Roos A., Toivonen, R. & Toppinen, A. 2023. Wooden multi-story construction - market development with consumer knowledge, municipal goals and industrial strategies. Forest Facts, 4:2023 (4 pages) 

Mark-Herbert, C., Nagy, E. & Roos, A. 2023. Hållbart bostadsbyggande Marknadsutveckling för flervåningshus med trästommar, Faktablad 4: 2023

KSLA (Royal Academy of Forestry and Agriculture) - I am a secretary in a work group that focuses on educational efforts to ensure competence in areal production (2019-2023).

An undergraduate science background (in food science and medicine) paved way for a master’s degree with a major in food science and a minor in economics. After working as a marketing investigation consultant, she continued in a PhD program in marketing. Her experiences of studying in the US (Cornell University) and Canada (Wilfred Laurier) have served as inspiration for both studies, research and foremost pedagogics.  

Cecilia’s role as an advisor and teacher is in the subject of marketing and sustainability management (based on the notion of a triple bottom line; social values, environmental values and financial values). She teachers at all levels - bachelor, master and PhD-courses, and takes advisory roles with enthusiasm. Both courses and research related masters´ thesis projects where she takes the role as an advisor are positioned in management studies of sustainable business development.

Pedagogical projects

Mark-Herbert, C. 1999. ”Case metodik”   en pedagogisk skrift, SLU Pedagogiska rapporter (nr. 45) (Swedish)

Rotter, J & Mark-Herbert, C. 2013.  Corporate Social Responsibility in Swedish Food Retail: The Case of Tiger Shrimp  Official Case of the IFAMA 2013  International Student Case Competition  Volume 16, Issue 3, 167-176,  2013, ISSN #: 1559-2448,  OPEN SOURCE

Langendahl, Cook & Mark-Herbert 2016 Gamification in higher education. Toward a pedagogy to engage and motivate Department of Economics, SLU. 

 Rotter, J. and Mark-Herbert, C., 2019"Vegoganic AB: the dilemma of arsenic in rice products", Emerald Emerging Markets Case Studies, Vol. 9 No. 2. https://doi.org/10.1108/EEMCS-05-2018-0064

Feature article - for educational use

Mark-Herbert, C. Rotter, J. Pakersht, A. 2010 A triple bottom line to ensure Corporate Responsibility … in Timeless Cityland  Per Berg (editor) SOL, SLU

Some of my publications are listed with ORKID https://orhttps://orcid.org/0000-0001-7440-9106

Alarcon Ferrari, C., Jönsson, M., Do, T., Gebreyohannis Gebrehiwot, S., Chiwona-Karltun, L., Mark-Herbert, C., Powell, N., Ruete, A., Hilding-Rydevik T., & Bishop, K. 2024. Analyzing Environmental Communication and Citizen Science in the context of Environmental Monitoring and Assessment for Agenda 2030 in Rural Settings of Chile and Sweden. Frontiers in Communication, section Science and Environmental Communication. Vol. 9, doi: 10.3389/fcomm.2024.1387111

Thorning, A. & Mark-Herbert, C. 2024. “The role of certification and verification schemes in sustainable forest management (SFM)" (CH 22…)  in Improving standards and certification in agri-food supply chains: Ensuring safety, sustainability and social responsibility, Louise Manning (Ed.) 

Arman, S.M & Mark-Herbert, C. 2024. Ethical Consumption: A Review and Research Agenda, International Journal of Consumer Studies  48:5, https://doi.org/10.1111/ijcs.13079

Mark-Herbert, C. &  Nyvall, M. 2024. Downstream Corporate Social Responsibility (Chapter 2) in Corporate Social Responsibility in Textiles and Fashion, Springer, DOI : 10.1007/978-3-031-61099-8, eBook ISBN
978-3-031-61099-8 Print ISBN 978-3-031-61098-1  

Nagy E., Jussila J., Häyrinen L., Lähtinen K., Mark-Herbert C., Toivonen R., Toppinen A. and Roos A. 2024. Unlocking success: key elements of sustainable business models in the wooden multistory building sector. Front. Sustain. 5:1364444. doi: 10.3389/frsus.2024.1364444   

Mark-Herbert, C. & Byfors, L. 2023. Consumer Perspectives of Rental of Outdoor Clothing (41-74). In: Muthu, S.S. (ed.) Novel Sustainable Alternative Approaches for the Textiles and Fashion Industry. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Cham. https://doi.org/10.1007/978-3-031-37060-1_2 

Jussila, J., Franzini, F., Häyrinen, L., Lähtinen K., Nagy, E., Mark-Herbert, C., Roos, A., Toppinen, A., & Toivonen, R. 2023. Consumer housing choices among residents living in wooden multi-storey buildings, 1-27, Journal of Housing Studies. https://doi.org/10.1080/02673037.2023.2217765 

Mark-Herbert, C. Roos, A., Nagy E. & Sjöström, F. 2023. Urban Planners’ Perspectives on Public Private Partnership for Wooden Multistorey Construction, Journal of Forest Economics.  38:  1, 7-35.  https://nowpublishers.com/article/Details/JFE-054

Nyvall, M., Zobel, T.  & Mark-Herbert, C. 2022. Use-Oriented Business Model The case of rental. Corporate Social Responsibility and Environmental Management DOI: 10.1002/csr.

Roos, A., Hoen, H- F., Aguilar .F.X., Haapala, A., Hurmekoski, E., Jussila, J., Lähtinen, K., Mark-Herbert, C., Nord, T., Toivonen, R. & Toppinen, A.,  2022. Impact of prospective residents’ dwelling requirements on preferences for house construction materials, Wood Material Science & Engineering,   DOI:  10.1080/17480272.2022.2126947 

Eriksson, P. Roos, A. & Mark-Herbert, C. 2022. The role of harvester measurement in the wood supply chain. International Journal of Forest Engineering. Taylor & Francis, https://doi.org/10.1080/14942119.2022.2123668

Langendah, P.- A.,  Mark-Herbert, C. & Cook, M.  2022 Creating possibility spaces for the development of circular bioeconomy initiatives, Journal of Integrative Environmental Sciences, 19:1, 209-225, DOI: 10.1080/1943815X.2022.2137202  https://www.tandfonline.com/doi/full/10.1080/1943815X.2022.2137202 

Preluca, A., Hakelius, K. & Mark-Herbert, C. 2022. Sustainability of Worker Co-Operatives. Sustainability 14(18),  11542,  https://doi.org/ 10.3390/su141811542  

Bottari, F. & Mark-Herbert, C. 2022. Development of uniform food information –The case of front of package nutrition labels in the EU, Archives of Public Health, 80:175 https://doi.org/10.1186/s13690-022-00915-1 

Jussila J., Nagy E., Lähtinen K., Hurmekoski E., Häyrinen L., Mark-Herbert C., Roos A., Toivonen R. & Toppinen A. 2022. Wooden multi-storey construction market development – systematic literature review within a global scope with insights on the Nordic region. Silva Fen­nica, 56 ; 1 article, id 10609. (24 pgs.) https://doi.org/10.14214/sf.10609

Arman, S.M & Mark-Herbert, C. 2022. Ethical Pro-Environmental Self Identity Practice: The Case of Second-Hand Products. Sustainability 2022, 14; 2154. https://doi.org/10.3390/su14042154 open access: https://www.mdpi.com/2071-1050/14/4/2154/pdf 

Malkamäki, A, Korhonen, J.E., Berghall S., Bernö, H. Carreira, D., D’Amato, H. A., Giertliova, B., Holmgren, S., Mark-Herbert, C., Masiero, M., Nagy, E., Navratilov L. & A, H. Pülzl, A. Ranacher A., Secco, L., Toppinen A., Valsta, L., J. Výboˇsťok &  Zellweger, J.  2022. Public perceptions of using forests to fuel the European bioeconomy: findings from eight university cities. Forest Policy and Economics.140: 10274,  https://doi.org/10.1016/j.forpol.2022.102749 Open access: https://authors.elsevier.com/sd/article/S1389-9341(22)00061-2  https://www.sciencedirect.com/journal/forest-policy-and-economics 

Thorning, A. & Mark-Herbert, C. 2022. Motives for sustainability certification - Private certified forest owners’ perspectives. Forests  13, 790. https:// doi.org/10.3390/f13050790 Open access: https://www.mdpi.com/1999-4907/13/5/790/pdf 

Mark-Herbert, C., Nagy, E., & Thorning, A. 2022. Hållbart bostadsbyggande – trästommar i flervåningshus, i SKOGENS VÄRDEN – Forskares reflektioner (146-147) Catrin Johansson, Bege Jonsson, Oskar Englund, Peter Öhman, Birgitta Engberg, Per Simonsson, Inger Axbrink (Eds.) ISBN 978-91-89341-70-8  

Alarcon Ferrari, C., Jönsson, M., Gebreyohannis Gebrehiwot, S., Chiwona-Karltun, L., Mark-Herbert, C., Manuschevich, D., Powell, N., Do, T., Bishop, K. & Hilding-Rydevik, T. 2021. Citizen Science as Democratic Innovation That Renews Environmental Monitoring and Assessment for the Sustainable Development Goals in Rural Areas. Sustainability 13(5), 2762. https://doi.org/10.3390/su13052762  open access:  https://www.mdpi.com/2071-1050/13/5/2762/pdf 

Torstensson, L., Johansson, R. & Mark-Herbert, C. 2021. Food dishes for sustainable development - Swedish food retail perspective. Foods, 10:932, https://doi.org/ 10.3390/foods10050932 open access: https://www.mdpi.com/2304-8158/10/5/932/pdf

Nagy, E., Berg Rustas, C. & Mark-Herbert, C. 2021. Social Acceptance of Forest-Based Bioeconomy—Swedish Consumers’ Perspectives on a Low Carbon Transition. Sustainability 2021:13, 7628. open access: https://www.mdpi.com/2071-1050/13/14/7628/htm

Arman, S.M & Mark-Herbert, C. 2021 Re-commerce to Ensure Circular Economy from Consumer Perspective. Sustainability 2021: 13(18), 10242 open access: https://www.mdpi.com/2071-1050/13/18/10242/pdf  

Ng, I. & Mark-Herbert, C. 2021. ” Consumer attitudes towards sustainability in the garment industry – A consumer study in Hong Kong” in Sustainable Approaches in Textiles and Fashion: Consumerism, Global Textiles and Supply Chain, Subramanian S Muthu (Ed.), Springer Nature Singapore Pte. Ltd.  (available June 13th 2022) https://link.springer.com/chapter/10.1007/978-981-19-0874-3_2 

Olofsson L. & Mark-Herbert, C. 2020. Creating Shared Values by Integrating UN Sustainable Development Goals in Corporate Communication - The Case of Apparel Retail. Sustainability. 12(21)

Sadovska, V. Ekelund, L. Axelson & Mark-Herbert, C. 2020  Reviewing value creation in agriculture – a conceptual analysis and a new framework. Sustainability, 12, 5021; doi:10.3390/su12125021    

Masiero, M., Secco, L., Pettenella D., Da Re, R., Bernö, H., Carreira, A., Dobrovolsky, A., Giertlieova, B., Giurca, A., Holmgren, S., Mark-Herbert, C., Navrátilová L., Pülzl, H., Ranacher, L, Salvalaggio, A., Sergent, A., Sopanen J., Stelzer, C, Stetter, T., Valsta L., Výbošťok, J. and Wallin, I. 2020. Bioeconomy perception by future stakeholders: hearing from European forestry students, AMBIO  49, pages1925–1942

Jenkins, A., Hunter, E., & Mark-Herbert, C. 2020. When fear of failure leads to intentions to act entrepreneurially—insights from threat appraisals and coping efficacy. International Small Business Journal. 1-17 (doi https://doi.org/10.1177/0266242620967006)

Rotter, J & Mark-Herbert, C. 2019, "Vegoganic AB: the dilemma of arsenic in rice products", Emerald Emerging Markets Case Studies, Vol. 9 No. 2.  Available at: https://doi.org/10.1108/EEMCS-05-2018-0064

Mark-Herbert, C & Prejer, B. 2018. ¨Social entrepreneurship in an inclusive business model. A new business model for sustainable agroforestry¨ in Entrepreneurship - Development Tendencies and Empirical Approach, ISBN 978-953-51-3761-0 Intech (accepted, June 2017)  Open source, available at: http://www.intechopen.com/articles/show/title/social-entrepreneurship-in-an-inclusive-business-model-a-new-business-model-for-sustainable-agrofore

Roos, A., Eggers, J. Mark-Herbert, C & Lindhagen, A. 2018. Using von Thünen rings and service-dominant logic in balancing forest ecosystem services Land Use Policy, 79, 622-632. Available as open source until October 31st, 2018 at: https://authors.elsevier.com/c/1XllzyDvM43kN  

Langendahl, P-A., Cook, M., & Mark-Herbet, C. 2017. Exploring Gamification in Management Education for Sustainable Development. Creative Education (CE) http://www.scirp.org/journal/CE/   8:14  (DOI:10.4236/ce.2017.814154)

Hanimann, R,  Vinterbäck, J. & Mark-Herbert, C. 2015 Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands? Energy Policy. 78: 11-21

Airike, P E., Rotter, J. & Mark-Herbert, C. 2016. Corporate Motives for Multi-stakeholder Collaboration Corporate Social Responsibility in the Electronics Supply Chains. Journal of Cleaner Production, 131:639-648.  (DOI http://dx.doi.org/10.1016/j.jclepro.2016.04.121)

Paksereshht, A. & Mark-Herbert, C. 2016. A review of sustainable development in brand value assessment. Social Business. 6:3, 219-248 (ISSN2044-4087 Westburn Publisers Ltd.)

Wagner, E. & Mark-Herbert, C. 2015. Relationship marketing in green fashion- A case study, hessnatur. In Green Fashion, Environmental Footprints and Eco-design of Products and Processes, (Chapter 2, p 21-47) by Subramanian Senthilkannan Muthu & Miguel Angel Gardetti (Eds.) , Springer Science + Business Media Singapore (DOI 10.1007/978-981-10-0245-8_2)

Pakseresht, A & Mark-Herbert, C. 2014 . Leveraging brand value through corporate responsibility. International Journal of Sustainable Development. 17:3, 281-297.

Holmlund, C. & Mark-Herbert, C. 2014 Luxury marketing strategies related to ethical sourcing. (43-54, chapter 3 ) in Sustainable Luxury. Gardetti, Miguel Angel Torres, Ana Laura (eds). Greenleaf Publishing Ltd. (ISBN 978-1-78353-061-8)

Prejer, B., Levall, S. & Mark-Herbert, C. 2014. Developing Business Models for Alleviating Poverty - A case study of Stora Enso in Lao PDR. (chapter 8, 91-100)  in Fighting Poverty as a Challenge for Business and Management Education, Greenleaf Publishing Ltd.

Kokko, S., Lukanen,J & Mark-Herbert, C 2014. Public-private partnerships and social performance in the firest industry. Social business. 4:1, 15-31.

Chen, T., Larsson, A. & Mark-Herbert, C. 2014. Implementing a collective code of conduct - CSC9000T in Chinese textile industry. Journal of Cleaner Production. 74,  35–43. DOI:10.1016/j.jclepro.2014.03.026

Rotter, J. Airike, P-E. & Mark-Herbert, C. 2013 . Exploring Political Corporate Social Responsibility in Global Supply Chains. Journal of Business Ethics. 125:581-599 (DOI 10.1007/s10551-013-1927-4).

Rotter, J.P., Airike, P.-E., & Mark-Herbert, C. 2013. Category management in Swedish food retail: challenges of ethical sourcing. In H. Röcklinsberg & P. Sandin (Eds.), The ethics of consumption. The citizen, the market and the law. pp. 54-58. The Netherlands: Wageningen Academic Publishers. The book is available as an open source at google books . ISBN 978-90-8686-231-3, e-ISBN 978-90-8686-784-4, DOI 10.3921/978-90-8686-784-4

Jönsson, J, Wätthammar, T: & Mark-Herbert, C. 2013. Consumer perspectives on ethics in garment consumption- Perceptions of purchases and disposal. In H. Röcklinsberg & P. Sandin (Eds.), The ethics of consumption. The citizen, the market and the law. pp. 59-63. The Netherlands: Wageningen Academic Publishers. The book is available as an open source at google books . ISBN 978-90-8686-231-3, e-ISBN 978-90-8686-784-4, DOI 10.3921/978-90-8686-784-4.

Larsson, A., Ronald Muyingo, R., Serebrennikov, D., Ahmed, S. & Mark-Herbert, C. 2012. Sustainable Business Development A case study of the international logistics industry. (Chapter 4, pp 41-60) in Sustainable Development - Education, Business and Management - Architecture and Building Construction - Agriculture and Food Security. (ISBN 978-953-51-0116-1, edited by Chaouki Ghenai.

Rotter, J., Özbek, N. and Mark-Herbert, C. 2012. Private-Public Partnerships: Corporate responsibility strategy in food retail. International Journal of Business Excellence. 5;.1-2, 5-20.. DOI: 10.1504/IJBEX.2012.044570.

Rotter, J., Özbek, N. and Mark-Herbert, C. 2012. Exploring corporate social responsibility in food retail category management. Social business,2:3, 223-241. 

Larsson A., Buhr, K. & Mark- Herbert, C. 2012. Corporate Responsibility in the Garment Industry Towards Shared Value (Chapter 16, 262-276). in Sustainable Fashion and Textiles. Ana Laura Torres and Miguel Angel Gardetti (eds.). Greenleaf Publishing Ltd.

Kao, P., Redekop, W. & Mark-Herbert, C. 2012 Sustainable supply chain management - the influence of local stakeholders expectations in China's agri-food industry Journal on Chain and Network Science 12:3, 273-290.

Malmborg, Å. & Mark-Herbert,C. 2010. Environmental certification as a part of a BoP sustainability strategy Greener Management International. Vol 56: 57-73 (ISBN:0966-9671).

Tunberg, M., Mark-Herbert, C. & Neame, C. 2010. Financing Clean Technology. “TAG” for evaluating market potentials. International Journal of Innovation and Sustainable Development (IJISD) Special Issue Corporate Responsibility Innovations for Sustainability. 3:4, 395 - 409 .

Stigzelius, I. & Mark-Herbert, C. 2009. Tailoring corporate responsibility to suppliers: managing SA 8000 in Indian garment manufacturing. Scandinavian Journal of Management, 25 (1), pg. 46-56.

Mark-Herbert, C. & Rorarius, J. 2009. Tools for corporate assessment of sustainable development. (pp 100- 114) in Organizational Communication and Sustainable Development: ICTs for mobility. Anette Hallin and Tina Karrbom-Gustavsson (Eds.)

Ketola, T., Mark-Herbert, C & Pataki, G. 2008. Special issue editors: Paradigms of corporate sustainability a decade after Hijacking Environmentalism. Sustainable Development 15:5, 1-2. Sept- Oct. 2007 (ISSN 0968- 0802).

Mark-Herbert, C. & von Schantz, C. 2007. Communicating Corporate Social Responsibility - Brand management. EJBO, Electronic Journal of Business Organization, 12:2, 4-11.

Mark-Herbert, C. 2006. Strategies for collaboration in new product development. Journal on Chain and Network Science. Vol. 5, no. 2. pp 65-72 .

Gottberg, A, Morris, J. Mark-Herbert, C. & Cook M. 2005. Producer responsibility, waste minimisation and the WEEE Directive: Case studies in eco-design from the European lighting sector. Science of the Total Environment. Vol. 359 (1-3), 2005, pp. 38-56.

Mark-Herbert, C. 2004. Innovation of a new product category - functional foods. Technovation. Vol. 24: 9,713-719.

Mark-Herbert, C. 2004. `ProViva: Collaboration in New Product Development` (123-130) Hide or Confide? The dilemma of Transparency. Reed Business Information, Gravenhage Hofstede, G. J., Schepers, H., Spaans-Dijksta, L, Trinekens, J & Beulens, A. (Eds.)

Mark-Herbert, C. 2003. Development and Marketing Strategies for Functional Foods, AgBioForum 6(1&2):75-78.

Dissertation

Mark-Herbert, C. 2002. Functional Foods for Added Value. Developing and marketing a new product category. Acta Universitatis Agriculturae Sueciae, Agraria 313. PhD dissertation, Department of Economics, Swedish University of Agricultural Sciences.