Hanna Astner

Hanna holds the title of Excellent Teacher (EL) and is a committed and experienced course leader. She currently oversees the courses Organisation Theory I (FÖ0473) and Quality and Environmental Management – Advanced Theory in Organisation and Marketing (FÖ0480). In addition to these courses, Hanna teaches a wide range of subjects at undergraduate and master’s levels, with a particular focus on organisation theory, marketing, and research methodology.

Hanna conducts qualitative research centred on entrepreneurship.

She is involved in the research project "Keys to Navigating Entrepreneurial Ecosystems in Rural Areas", where she collaborates with other researchers and local stakeholders to develop knowledge on how to advance and support entrepreneurship in rural settings.

Additionally, Hanna has studied and followed the meal kit market in Sweden over an extended period, developing insights into how new markets emerge and how values, identities, and brands are co-created during this dynamic process.

Hanna is deeply committed to issues of sustainability, food production and consumption, and rural development, which permeates her research work and contributions to societal debates.

Hanna is an assistant supervisor for two doctoral candidates and provides guidance to undergraduate and master’s students on their dissertations and projects.

Astner, H. & Gaddefors, J. (2024). Founders and Their Brands: How Founder Identity Matters in Small Firm Branding. Qualitative Market Research: An International Journal. (in press)

Astner, H. & Roos, A. (2024). Approaching the Rural – Uncovering Rural Context in Entrepreneurship. The International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503241267746

Astner, H. (2022). Exploring entrepreneurial processes in new markets: towards sustainable food systems. Doctoral Thesis, Swedish University of Agricultural Sciences, Vol. 2022, No: 28. https://pub.epsilon.slu.se/27587/1/astner-h-220421.pdf

Astner, H. (2022). The marionette: embeddedness in a community of family-controlled firms. Journal of Enterprising Communities: People and Places in the Global Economy, 16(2), 260-277. https://doi.org/10.1108/JEC-01-2020-0011

Astner, H., and Gaddefors, J. (2021). Identities at work in developing a new market. Journal of Research in Marketing and Entrepreneurship. 23(1), 1-23. https://doi.org/10.1108/JRME-07-2018-0038

Astner, H., Stigzelius, I., Andersson, H. & Mark-Herbert, C. (2011). Managing Procurement of Food with Added Value: A Case Study of Beef in the Catering Sector. Problems of Management in the 21st Century, Vol. 2, pp. 19-35. https://www.scientiasocialis.lt/pmc/files/pdf/Astner_Vol.2.pdf