Sara Arvidson is Director of Communication at the Swedish University of Agricultural Sciences. Apart from this role, she is working for the Swedish Research Council as an expert in research communication and has been lecturer and teamleader at SIDA (the Swedish International Development Cooperation Agency) in a project for better research communication in Rwanda.
During her time at Mälardalen University, she was initiator and project manager of MDU International Week 2024 – What can we learn from Rwanda?
She received her Bachelor’s degree in media and communication (including studies in economics, law and statistics) at Lund University, Sweden and a Master’s degree in Media and communication policy at City University of London, UK. With her comprehensive journalistic background, she has worked in both public and private news organisations: head of Consumer News at the national news desk at SVT (Swedish national public service broadcaster), editor of several news programmes at SVT, news anchor at SVT and TV4 and PR consultant in London, UK. In addition to various TV programmes and reportages, she has written the book What makes the news? A study of newsgathering at the BBC.