Finding a way to explain your research in a short and easy-to-understand way is very useful in many situations. I also helps you to take control of how your research is presented in various media.
Links to some resourceful videos on how to create a research pitch.
https://youtu.be/G6BVhuBvzQY
https://youtu.be/3RgUR2nVcjs
An article (in Swedish) on pitching your research:
https://www.tidningencurie.se/kronikor/presentera-din-forskning-i-en-hiss/
Anders Sahlman, Researchers' Grand Prix organised by Vetenskap och Allmänhet, shares tips on how to think about your presentation. The videos are in Swedish but with English subtitles available: Så gör du din presentation! - Forskar Grand Prix